Writing copy that makes brands and talent say, ‘Hell yeah! we want to work with EP+Co.’ (Or something like that.)
From ghostwriting articles for agency executives to managing social media, marketing newsletters, and all other external and internal communications, I lead agency-owned content and copy. My goal? Continuously position EP+Co as the agency to partner with for work that makes people believe in you and whatever it is you stand for.
Website Copy
It’s a WIP!
I’m currently rewriting all website copy for EP+Co. While design is still in progress, here’s a look at the content. And that’s what you really care about anyways, right?
Hard truth? You don’t control your brand anymore. People do.
Spending your way to a breakthrough in the current media hellscape is nearly impossible. These days, you can either earn culture’s stamp of approval fast through meaningful content and thoughtful community engagement or die a slow and painful death. Option B doesn’t sound like much fun for anyone, so we went the “find a super-savvy way to connect with culture” route—taking briefs from the world around us and creating content that resonates now while driving relevance in the long run.
We Build Belief With Brands We Love in our Culture Lab.
You ever combine the brain-melting power of data and analytics with an epic level of cultural intelligence? We have. And the results are nuts. Like, this-content-has-the-power-to-give-brands-a-staying-place-in-the-hearts-and-minds-of-people-everywhere nuts. If you want to know more, that makes sense. We’re being pretty vague about what we even do in our Culture Lab. But that’s only because we’re in the business of drawing audiences in and stuff. Also, our process is kinda patent-worthy and we’re not too keen on giving away our secrets. So, uh, if you want to know more, reach out. (Or keep reading. We’ll reveal at least 20% more information. Plus, our copywriter would really appreciate it.)
We let culture light and lead the way. We work with a team of incredibly worldly shamans to connect with culture on a spiritual level and bring our learnings into every step of the creative process. In other words, we use proprietary cultural intel to deliver work grounded in truth—truth about what real people want to hear or see or feel at any given moment. Ultimately, bridging the gap between brands and consumers with the right moves, at the right times, in the right places, and blowing the competition to smithereens.
We solve brand-specific problems with cultural truths. Why spend what precious little time you have left on this earth trying to figure out where your brand can tap into culture when we could just do it for you? From buzzy memes to emerging patterns to real-time consumer behaviors, our brilliant little team of freaks and geeks (HR makes us call them “a cross-functional group of creatives and strategists”) is never not reporting on the latest and greatest. Honestly, it would be annoying if it wasn’t so useful. ‘Cause we use their incredibly detailed and frequent reports to determine where brands can engage—whether with trends that will last for a moment or through insights that will fuel growth for a lifetime.
We create social-first content fast and supercharge the conversation. Having a team of creators in-house means you’ve gotta watch your back or you’ll end up on someone's TikTok. It also means having the ability to churn out thumb-stopping content in the blink of an eye—so brands never miss a chance to answer when opportunity calls. But it’s not just about real-time response as far as we’re concerned. Nope. You also need a team well-versed in forecasting and planned brand moments in order to cut through the noise. Good thing ours has what it takes and does what it takes to turn heads. We’ve said it before and we’ll say it again, though…streaking is off-limits!
In short: While there’s nothing we can do to fill the emptiness that exists somewhere deep inside every soul (sorry about that), we can find ways for brands to make authentic connections—through mind-blowing, heart-pounding, eye-catching creative that makes you stop to feel something; believe something; and, you know, buy something, too.
Published Articles
Press Release |Introducing The Otterfords, SeaPak’s New Brand Characters Created to
Bring the Pickiest Eaters to the Table
EP+Co and SeaPak Team Up with Jim Henson’s Creature Shop to Introduce the
New Sea Otter Family Puppets
GREENVILLE, S.C. (March 3, 2025) – EP+Co is making a splash with SeaPak and Jim Henson’s Creature Shop to turn picky eaters into seafood lovers by introducing the Otterfords, a charming family of sea otter puppets, who just like you, have these same eaters in their family. Custom crafted by the company behind the Muppets, these soft puppets reflect all the fun and frustration of family dinner—with an extra helping of adorable in a world increasingly dominated by digital experiences.
This work is the first for EP+Co since winning all six of Rich Products’ consumer brands. The team came out of the gates building belief for the nation’s No. 1 shrimp brand within the frozen specialty seafood category, a family favorite ready for reinvention and renewed cultural relevance. The national campaign, launching on March 2, 2025, is set to run across CTV/OLV, digital and social.
“SeaPak shrimp can be the gateway to food exploration, so we’re flipping the script with this campaign because if there’s one thing otters and humans can agree upon, it’s that shrimp is delicious…even to the pickiest eaters,” said Ciera Womack, Director of Marketing and Seafood at Rich Products. “The creative process has been incredible and rewarding. I’ve worked on countless marketing initiatives, but I never thought my job would involve choosing the perfect fur, eyes, and teeth for otter puppets, and doing so with an iconic art house like Jim Henson’s Creature Shop. Watching the Otterfords go from concept sketches to fully realized characters, who are now part of our brand identity, is already inspiring our next steps.”
As EP+Co explored fresh ways to shake up the frozen food aisle, they discovered a key insight: very few brands leverage animal characters in their marketing. Digging deeper, otters—notorious for their shrimp-etites—are universally adored. Proprietary research revealed that only 8% of consumers could recall ever seeing an animal character in frozen food advertising—yet social media showed a tidal wave of love for otters. More proof it was meant to be? A mere 2% of people dislike otters, while the rest of us are fully on board with their playful, shrimp-loving ways.*
“Since day one, we’ve loved collaborating with Rich’s marketing team to break through the expected,” said John Cornette, Chief Creative Officer at EP+Co. “We all know a picky eater—but SeaPak’s shrimp can get anybody to try new things. The Otterford puppets quickly became the perfect way to tell consumers that story. Putting them on-screen, interacting in the same world with real actors, brought a whole other level of fun and intrigue to the work. It all feels so authentic to the brand, relatable, and full of personality. Developing these new characters with Jim Henson’s Creature Shop was such an honor.”
Fabricating The Otterfords was an eight-week collaboration between EP+Co and Jim Henson’s Creature Shop. Every detail was considered, from the perfect fur textures and colors to their expressive otter eyes to their tiny otter teeth and their movable eyebrows, a Henson signature creation. EP+Co cast three world-class puppeteers, Bradley Freeman Jr., Kathleen Kim and Tracie Mick, who are veterans of Sesame Street and recommended by Jim Henson’s Creature Shop. Together, they brought the Otterfords to life with warmth, humor, and heart.
*EPiQ January Culture Pulse, n = 400 general population, study conducted January 29, 2025
About SeaPak
SeaPak has been using coastal-inspired recipes to make great-tasting shrimp and seafood for more than 75 years. The company is committed to helping busy families reduce stress by producing quality seafood products that inspire confidence both in and out of the kitchen. The trusted name for delicious seafood products since 1948, SeaPak today produces America’s No. 1-selling retail frozen shrimp brand within the specialty seafood category. SeaPak is highly regarded within the seafood industry for its adherence to the utmost in quality standards and for its commitment to resource management. Learn more about the brand at seapak.com
About EP+Co
EP+Co is a full-service creative agency with a knack for turning unique brand truths into transformative consumer actions. Guided by a mission to Build Belief with brands, the agency specializes in bringing strategically minded creative concepts to life with great craft and capabilities, including their full-service production house, CR8; artificial intelligence; and their proprietary research arm, EPiQ. No wonder some of America’s favorite brands, including John Deere, Michelin, Rich Products Corporation, General Mills, Verizon, Summer’s Eve, Planet Oat, Bojangles, The UPS Store, and Havertys, have chosen this IPG-owned shop to turn skeptical consumers into sold-in brand believers.
It’s a box. It’s a bar. It’s BarBox.
Case Study script, highlighting an innovative product made by EP+Co.